User-Centric Monetization: Balancing Profitability and Player Satisfaction
In a rapidly evolving gaming industry, the pursuit of profitability can often clash with the quest for player satisfaction. But what if there's a way to str
The Key Differences Between Offerwalls And In-App Ads
Mobile app advertising is an essential aspect of user engagement strategies, and there are various ways to do it. Two of the most popular methods are offerwalls
AdTech Trends in 2024: What to Expect
In the fast-paced world of advertising technology, staying ahead of the curve is crucial. As we approach 2024, it's essential to explore the emerging trends
Boosting Gaming Community Engagement with Offerwall Challenges and Rewards
Gaming communities are like the heartbeat of the gaming world. Seriously, they're the secret sauce that keeps players hooked and engaged. It's not just
How The Non-Intrusive Nature Of Revlum Offerwall Leads To Higher User Retention
In the competitive world of app development, user retention is the ultimate game-changer. So, how can the non-intrusive nature of Revlum offerwall pave the way
The Difference Between SDK and API
When it comes to software development, there are many terms that can be confusing, especially for those who are new to the field. Two such terms are SDK and API
How to Boost Your iOS App Promotion Beyond the Offerwall
Nobody is perfect, including us. While we believe and know that offerwalls are a great way to acquire and retain new users in a cost effective way, we also know
The ABCs of App Store Optimization
The app market is one of the most competitive spaces with millions of iOS App Store and Google Play Store apps — and thousands more launching each day. Succes
Pros and Cons of In-App Advertising
Are you an advertiser considering in-app advertising for your brand? For quite a while now, in-app advertising has been a popular marketing strategy due to the
The Impact of Limited Time Events on Player Retention
If you're a mobile game developer, you know that monetization is key to the success of your game. And while there are many strategies out there, offerwalls
The Role of Leadership in the Startup World
You've likely come across this staggering statistic: 90% of startups face failure, with 10% of them failing within their first year of business. As we
The Path to Mobile Gaming Audiences
In our recent blog series, we've taken an exciting journey into the world of mobile gaming, uncovering its immense potential for advertisers. Throughout thi
User Segmentation for Targeted Offerwall Campaigns
Welcome to the world of mobile gaming, where user engagement and revenue generation are critical to success. The competition is fierce, and standing out in a cr
Reaching Mobile Gamers for Success
Mobile gaming has become a massive industry, with millions of active users logging in regularly to play their favorite games. But did you know that mobile gamer
Mobile Gamers Beyond Stereotypes
When you think of mobile gamers, what's the first image that comes to mind?It’s probably something along the lines of a 15-year-old boy constantly being o
The Metrics That Matter in App Monetization
This blog article will discuss the key performance indicators (KPIs) that app publishers should monitor to optimize their monetization strategy and maximize rev
The Power of Personalization
As the digital landscape continues to evolve, consumers increasingly expect customized and relevant experiences from the brands they interact with. For marketer
Affiliates & Offerwalls - The Iconic Duo of Performance Advertising
The landscape of digital advertising is constantly evolving, and the collaboration between affiliate marketing and offerwalls has resulted in an ecosystem that
Postback & Postback URL - What is Up With That?
What's a postback?A postback (callback, server-to-server tracking) is an essential tool for tracking conversions and perfecting ad campaigns in digital mark
Session Duration & Retention in Hypercasual Games
Hypercasual games have gained tremendous popularity in recent years because of their simple mechanics and quick gameplay. These games are accessible to players
Maximizing ROI on User Acquisition Campaigns
Acquiring new users is the most important step for growth no matter what industry you’re in, especially if you’re just starting out. The problem? It’s not
Launch Your New App With Revlum
Congratulations on launching your new app! However, the launch is just the first step, and as a developer, you probably know that the real struggle comes n
Designing a Virtual Economy for App Monetization
App monetization can be done through various strategies, but a specific approach is required to do so.Adding revenue to your business through in-app advertising
In-Game Ads: The Optimal Monetization Model?
The Gaming industry has been one of the fastest-growing sectors of the worldwide economy for the past few years, and with predictions of revenues reaching more
Multi-Reward Offerwall Campaigns
Most successful apps use some type of offerwall to boost their monetization strategy. These offerwalls are a great way for advertisers to reach new audiences an
Key Features to Look for When Choosing an Offerwall
Offerwalls can benefit your app or site by boosting ad revenue, increasing retention and getting more in-app purchases. These are all great, but they’re
Scalable Offerwall Growth Strategies
One of the most cost-efficient ways to acquire high-quality users is to run an offerwall campaign. The offerwall comes in the form of a mini-store within t
App Monetization in 2023: Challenging & More Fruitful Than Ever
Best practices in 2022, together with an outlook on top performing app monetization strategies in 2023. 〰 brought to you by Revlum clients and partners,
