The Path to Mobile Gaming Audiences
In our recent blog series, we've taken an exciting journey into the world of mobile gaming, uncovering its immense potential for advertisers. Throughout thi
User Segmentation for Targeted Offerwall Campaigns
Welcome to the world of mobile gaming, where user engagement and revenue generation are critical to success. The competition is fierce, and standing out in a cr
Reaching Mobile Gamers for Success
Mobile gaming has become a massive industry, with millions of active users logging in regularly to play their favorite games. But did you know that mobile gamer
Mobile Gamers Beyond Stereotypes
When you think of mobile gamers, what's the first image that comes to mind?It’s probably something along the lines of a 15-year-old boy constantly being o
The Metrics that matter in App Monetization
This blog article will discuss the key performance indicators (KPIs) that app publishers should monitor to optimize their monetization strategy and maximize rev
The power of Personalization
As the digital landscape continues to evolve, consumers increasingly expect customized and relevant experiences from the brands they interact with. For marketer
Affiliates & Offerwalls - the iconic duo of performance advertising
The landscape of digital advertising is constantly evolving, and the collaboration between affiliate marketing and offerwalls has resulted in an ecosystem that
Postback & Postback URL - what's up with that?
What's a postback?A postback (callback, server-to-server tracking) is an essential tool for tracking conversions and perfecting ad campaigns in digital mark
Session duration & retention in hypercasual games
Hypercasual games have gained tremendous popularity in recent years because of their simple mechanics and quick gameplay. These games are accessible to players
Maximizing ROI on user acquisition campaigns
Acquiring new users is the most important step for growth no matter what industry you’re in, especially if you’re just starting out. The problem? It’s not
Launch your new App with Revlum
Congratulations on launching your new app! However, the launch is just the first step, and as a developer, you probably know that the real struggle comes n
Designing a Virtual Economy for App Monetization
App monetization can be done through various strategies, but a specific approach is required to do so.Adding revenue to your business through in-app advertising
In-game ads: the optimal monetization model?
The Gaming industry has been one of the fastest-growing sectors of the worldwide economy for the past few years, and with predictions of revenues reaching more
Multi-Reward Offerwall Campaigns
Most successful apps use some type of offerwall to boost their monetization strategy. These offerwalls are a great way for advertisers to reach new audiences an
Key features to look for when choosing an Offerwall
Offerwalls can benefit your app or site by boosting ad revenue, increasing retention and getting more in-app purchases. These are all great, but they’re
Scalable Offerwall Growth Strategies
One of the most cost-efficient ways to acquire high-quality users is to run an offerwall campaign. The offerwall comes in the form of a mini-store within t
App Monetization in 2023: Challenging, and More Fruitful Than Ever
Best practices in 2022, together with an outlook on top performing app monetization strategies in 2023. 〰 brought to you by Revlum clients and partners,
Mobile Game Monetization Checklist
Of all the available monetization strategies out there, App Walls are becoming far more appealing to app developers and studios, and it’s easy to see why. Wit
User Growth with App Wall - Key Steps
Offerwall represents one of the most profitable ad units for developers. It doesn’t just generate revenue, it also increases the user retention and engagement
