Session duration & retention in hypercasual games
Hypercasual games have gained tremendous popularity in recent years because of their simple mechanics and quick gameplay. These games are accessible to players of all ages and skill levels, making them a favorite among gamers. However, a significant challenge that developers of hypercasual games face is keeping players engaged for longer periods of time and ensuring that they return to the game regularly. In this blog post, we will explore the issues with session duration and retention in hypercasual games and how offerwalls can help solve these problems.
Challenges with Session Duration and Retention in Hypercasual Games
Hypercasual games are known for their short gameplay sessions, which can cause players to get bored or lose interest quickly. These games are designed for short bursts of play, and players may not feel a strong attachment or investment in the game. This makes it challenging for developers to keep players engaged for longer periods of time.
Another issue is that hypercasual games are often simplistic, with little to no storyline, character development, or progression system. While this makes them easy to pick up and play, it can also make them repetitive and uninteresting after a few sessions. This can lead to players losing interest and moving on to other games. Developers must find ways to keep players engaged and interested in the game for longer periods of time, while still maintaining the simplicity and accessibility that make hypercasual games so popular.
How Offerwalls can Help
Offerwalls are in-game advertising that allow players to earn in-game currency or other rewards by completing surveys, watching videos, or downloading other apps. Implementing offerwalls in hypercasual games can help in several ways:
- Provide an incentive for players to continue playing the game by offering rewards for completing certain actions. This can motivate players to stay engaged with the game and continue playing, which can help increase session duration and retention, ultimately leading to a more successful and profitable game.
- Create a sense of investment in the game by allowing players to earn in-game currency or other rewards. This can make players more invested in the game and more likely to return to it regularly.
- Provide a way for hypercasual game developers to monetize their games. Since hypercasual games are typically free-to-play, developers need to find ways to generate revenue. By implementing offerwalls, developers can earn money from players who choose to complete offers to earn in-game currency or other rewards.
Offerwalls can also help solve the issue of the lack of progression system in hypercasual games. By offering rewards that can be used to unlock new content, players have a reason to keep playing and working towards a goal. This can make the game more engaging and encourage players to return to it regularly.
They can also provide an opportunity for players to try out other games or apps that they may not have discovered otherwise. This can increase the overall engagement of the player and introduce them to other games they may enjoy playing.
In a nutshell, implementing offerwalls is a great way for hypercasual game developers to monetize their games while also providing a progression system for players and introducing them to other games. By offering rewards for completing offers, players are incentivized to keep playing, and developers can generate revenue from those who choose to participate.
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