Multi-Reward Offerwall Campaigns

By: Marta

Most successful apps use some type of offerwall to boost their monetization strategy. These offerwalls are a great way for advertisers to reach new audiences and promote their business in a cost-efficient way.

Now, let’s take a step back and see why they’re useful.

Apps build virtual economies around hard currencies like coins, gems, or tokens. These are usually acquired by progressing through the game or purchasing them with real currency.

Here’s where a few key issues come to mind. A lot of users are not ready to invest additional funds to gain more virtual currency because they:

don’t have access to their own funds
currently don’t have any funds
are not sure whether the premium price is worth it

The great thing about offerwalls is that they can help address these issues by giving users the option to gain virtual currency by investing their time instead of their funds.

Alright, we have covered the basics, so what are multi-reward systems?

Instead of offering a simple “Sign in” or “View this ad” task, which will bring you new users but won’t make sure they return, multi-reward systems take it a step further.

The flowchart below displays a simple set of actions that a user can be given with the multi-reward offerwall system:

Another, more complex example that can be great for crypto projects could be:

This strategy gives users the incentive to complete the tasks (because they will receive an increasingly better reward), and it gives you as an advertiser a chance to retain the user after the initial acquisition.

User Benefits

High-reward tasks should be the most popular, right? Yes and no.

The rewarded amount is proportional to the difficulty & duration of the task, so a lot of users will give up on completing it simply because it takes too long.

By offering a set of tasks over the course of a few days, you give the user more freedom to choose which tasks to complete. They will be rewarded for each task individually, and the rewards increase incrementally as the user progresses through the given actions.

This might seem like a mundane feature, but it can affect how the user views you as an advertiser. By incorporating these simple changes, you can give the user a much less intrusive ad experience, which is a win-win for both parties.

Advertiser Benefits

Your ROAS is easily the most important performance indicator when you’re an online advertiser, and multi-reward systems can tremendously help by improving the revenue-to-cost ratio.

Yeah, that’s a bold statement, and we stand by it.

Here’s the exact breakdown of how multi-reward systems help you boost your ROAS compared to traditional offerwall formats.

It is important to state that the multi-reward system enhances your campaigns, but it doesn’t guarantee retention. It is up to you to create the right environment for your newly acquired user to become more engaged.

The first-time user experience is key here. Imagine it as a first date - you want to show the best of you. But (of course, there’s a but) make sure to not overwhelm the user, you might get a bit too excited to show all the great things you have to offer. With the multi-reward system, you’ll have plenty of opportunity to show off your best features in a bite-sized way that won’t overwhelm the user and will keep them coming back for more. This is directly linked to retention, so don’t think of it as a minor part of your campaign.

Additionally, offerwalls like Revlum offer a CPA (cost-per-action) model, which gives you full control over your advertising expenditure.