How to Boost Offerwall Revenue with Live Events
Are you a mobile game developer looking for a smart way to monetize your game or app? If you aim to boost your revenue, offerwalls are a reliable go-to solution. They provide users with various tasks or offers, such as watching videos or signing up for a service, in exchange for in-app rewards.
By leveraging the excitement of live events, offerwalls can become even more effective, driving a significant boost in user engagement and revenue. This post will explore how live events can supercharge your offerwall strategy, especially when you add a special reward boost to offers.
Why Live Events Work
Live events tap into the psychology of FOMO (Fear of Missing Out), creating a sense of urgency and excitement among users. Whether it’s a holiday celebration, a limited-time challenge, or a special game milestone, live events draw users in and increase their engagement levels. During these events, users are more likely to explore different parts of the app, including the offerwall, as they seek to maximize exclusive rewards and experiences.
This intensified engagement presents a golden opportunity for you to maximize offerwall revenue. By enhancing the standard offers with an additional reward during live events, you can make the experience even more appealing. Users are more likely to engage with an offerwall that provides extra incentives, making the live event feel even more rewarding and unique.
How to Integrate Offerwalls into Live Events
Offerwall ads are an important part of any monetization manager’s ad unit strategy, and when implemented effectively, they can significantly boost the game’s ad revenue.
To fully capitalize on the potential of live events, it’s crucial to integrate the offerwall seamlessly into the event experience. One effective strategy is to theme the offerwall to match the live event. For example, during a summer event, highlight seasonal offers and use visuals that align with the event theme.
As a game publisher, you can further entice users by adding a bonus to the offerwalls existing offers exclusively during the live event. This additional incentive can significantly boost user engagement, as players see the chance to earn extra in-game rewards for the same tasks. For instance, if an offerwall offers 100 coins for signing up for a service, and you bonus an offer of 20%, you can increase this to 120 coins during the live event. This simple adjustment can lead to higher offer completion rates and increased revenue. In addition to increasing revenue, offerwall ads boost player engagement by providing valuable rewards and catalyzing a retention loop.
Additionally, consider implementing a time-limited bonus feature. Users who complete multiple offers within the event period could earn an extra reward, creating an added sense of urgency and encouraging deeper engagement with the offerwall.
Best Practices for Maximizing Revenue
To get the most out of your live event and offerwall integration, start by promoting the event well in advance. Use in-app messaging, push notifications, and social media to build anticipation. Make sure users know about the exclusive bonus they can receive on offerwall tasks during the event.
Also, running monthly special promotions, known as currency sales, is a proven way to increase engagement, retention, and overall revenue. The promotions typically range from 2x to 10x the standard rewards offered to users, for a limited time.
By offering higher value rewards, you give users a bigger incentive to engage with the offerwall and complete offerwall tasks, which leads to higher ad revenue. Additionally, they can lead to double-digit growth in IAPs, by giving users a taste of in-game boosts and leading to higher all-around engagement.
During the event, keep users engaged with timely reminders about the enhanced rewards. A notification highlighting the limited-time bonus can drive users back to the offerwall, increasing participation.
Also, segment your audience based on user preferences and behaviors to tailor the offers, making them more relevant and appealing. For instance, you can set different levels of rewards for various user groups, for example, age and level reached. That way, you can show the offerwall to some users at first open or prefer to wait a set amount of sessions or levels reached until you showcase the offerwall to more engaged users.
In addition, think about strategically positioning a traffic driver or CTA (call to action) button. Its placement is crucial for driving maximum engagement and conversion on the game’s offerwall. To ensure users can engage, the offerwall should be accessible, visible, and easy to identify. It’s essential that all users, regardless of their familiarity with the concept, can effortlessly access it.
Collaborating with ad networks, such as Revlum, to secure exclusive, high-value offers for live events is a strategic move that can deliver powerful results. When users see unique offers they can't find anywhere else, combined with enticing reward boosts, they are far more likely to take immediate action.
Measuring Success and Analyzing Results
Once the live event concludes, it’s essential to analyze its impact. Set the key KPIs to track metrics such as user engagement, completion rates, and the overall increase in revenue from the offerwall. Pay special attention to the performance of the enhanced standard offers — did they lead to higher offer completion rates? Did users engage more with the offerwall compared to non-event periods?
In addition, find the optimal exchange rate using A/B testing. It can help to refine your strategy for future events by setting the right exchange rate between maximizing offerwall revenue and minimizing IAP competition. Experiment with bonus structures, themes, and promotional tactics to see what works best for your audience. Setting high exchange rates for the offerwall is essential for maximizing user engagement and completion rates, as it provides strong incentives for users to complete tasks. However, be cautious: offering excessive virtual currency for completing these tasks can undermine in-app purchases. So, implementing regular A/B testing as a valuable strategy is the key to the ideal outcome.
In overall…
Combining offerwalls with live events is a powerful strategy to boost engagement and revenue, and adding some kind of reward boost can elevate this to the next level. Live events create excitement and urgency, while offerwalls offer a pathway for users to earn valuable in-app rewards. By aligning your offerwall with the theme of the live event and enhancing offers with additional rewards, you can create a seamless and engaging experience that maximizes revenue.
Don’t hesitate to experiment with different types of events, offers, and reward structures. With careful planning, promotion, and analysis, live events can become a key revenue driver for your app, especially when combined with boosted offerwall incentives!
In the end, if you’ve decided to combine your live events with an attractive offerwall, but are unsure how to integrate it - feel free to reach out to the Revlum team as we’ll make your game an exciting journey!
